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Seth Godin: This is Marketing, A Book Report.

Seth Godin and Carl Richards are my two brilliant “digital mentors.” If you are unfamiliar, Seth is considered to be a modern-day marketing God, but he is so much more. His daily blog provides insights that are invaluable in all areas of a business owner’s (and really anybody who enjoys thinking’s) life. Carl is an former Financial Advisor turned financial advocate who writes articles for the New York Times, has authored several books and is generally a mentor to “Real Financial Advisors” who want to serve clients the right way in an industry where 95% of advisors don’t. Seth and Carl recently appeared together on a webinar to discuss the ideas in Seth’s new book, “This is Marketing.” Carl r