

Seth Godin: This is Marketing, A Book Report.
Seth Godin and Carl Richards are my two brilliant “digital mentors.” If you are unfamiliar, Seth is considered to be a modern-day marketing God, but he is so much more. His daily blog provides insights that are invaluable in all areas of a business owner’s (and really anybody who enjoys thinking’s) life. Carl is an former Financial Advisor turned financial advocate who writes articles for the New York Times, has authored several books and is generally a mentor to “Real Financ


The Good Tax News About Fertility Treatments
For whatever reason; pace of life, having kids later in life etc, few couples I know seem to be able to get pregnant without some amount of help. This seems to just be a fact of modern life. As you can imagine, the cost of help with conception can vary greatly depending on what is required. Procedures start at a couple of thousand dollars and run up to the ultimate option which is In Vitro Fertilization or IVF. Based on a 2014 study, the median out-of-pocket expenses for a co


Self Employed Business Deduction Quick Reference
With several new self-employed clients this year I have been having the business expenses conversation with some frequency while preparing their tax returns for the first time. To help clients get a head start, I put together the following quick reference and figured I would post it for other business owners to use similarly. It is not intended to be a comprehensive list and you should consult your tax advisor and all of that other fun disclaimer stuff. Startup Expenses Marke